EdgeRank algorithm - FACEBOOK

I have been asked a lot, at my recent Facebook workshops...

“Will everyone see what I 'post' on Facebook”?

Making it work for you

Just to rewind a little...there are (very) basically two types of pages on Facebook. Firstly, a 'Friends Page' otherwise known as a 'friends profile' or 'personal profile' and secondly, a 'Likes Page' or 'Business Profile'. If you want a 'Likes Page' for your business or club, you need to have a 'Friends Page' so that you become what Facebook calls an 'Administrator'.

Also, a 'post' is the message you type in to appear on your page/profile. Also known as a 'Status Update', a 'post' can include, text, image, video or a website link.

Now back to the answering that question...The answer is “Maybe”.

First of all, for someone to see your 'post', it depends on if someone is your 'friend' (on a friends profile/page) or if they 'like' your business (on a business 'like' page). These are the other Facebook users who have agreed to associate with you.

Also, when someone who is your 'friend' or who 'likes' you, 'comments' or 'likes' something you have 'posted', there is a possibility that their 'friends' and/or people who 'like' them will see what you have 'posted' by association. It can work like a flow on effect.

Now, getting more technical...Facebook has an algorithm called EdgeRank. It is a mathematical formula designed to present each (Facebook) user with the 'posts' it deems to be most aligned with each users' personal interests. It also takes into consideration, how many people have 'liked' your 'post' or left a 'comment'. A 'post' with 100 comments will always appear higher than a post with 2 comments.

Kate vanderVoort, director at Socialmediology suggests that “...one in five posts can be given over to marketing...” (source: www.nett.com.au).

The aim is not to bombard (bore) people with constant messages about your products or services but to provide other useful information. Information can include tips, expert advice, information about industry developments. You can also use this opportunity to link off to your business's blog (if you have one). The more interaction you have with those who “like” you or are your “friend” on Facebook, the more people will SEE you.

MINI TIP: Upload your business logo to your business 'like' page to help increase brand awareness.