In this day and age it is almost expected for all businesses to have a website. Those of us who already have a website, need to learn how to better utilise them. Those without a website, need to invest in some careful planning before making that final step.
WEB RULE NUMBER ONE:
Determine whether or not you really need a website. Some services do not necessarily suit the web. Decide whether a website is the optimal method of reaching your audience. Alternatively, you may not need an actual website, you can list your business or organisation for free on a bunch of great online databases. E.g. www.hotfrog.com.au, www.startlocal.com.au and more...
WEB RULE NUMBER TWO:
Make sure your site fits. Your website should fit in with your business image; color scheme, business cards, other advertising, logos, pictures and message. Build your business as an overall brand that is easily recognised.
WEB RULE NUMBER THREE:
Make sure that your website is relevant. Depending on what your message is, it is sometimes inappropriate to include too much personal information, if any at all. The type of client you want to attract, will determine what kind image your need to create and therefore the type and amount of information you provide to them.
WEB RULE NUMBER FOUR:
Update Update Update. Give people a reason to revisit your site! Provide new information, update product news, include your monthly newsletter or regular special offers. This is also a great way of maintaining/improving on your search engine rankings. Create a blog (not unlike this one) and link it to your website.
WEB RULE NUMBER FIVE:
ADVERTISE the fact you have a website. Some search engines rank in accordance to how relevant and popular your site is, so blab about how great it is in every piece of advertising you do already do, online and print It does not cost you anything extra. Also, some customers feel more comfortable on visiting a website before contacting a business direct. You can never have too much publicity.
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A good website is easy to read, easy to use and easy to find.
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