Facebook

Grow your business with Facebook

I have one particular client who uses Facebook everyday (www.mystiquefashion.com.au). This one-women-business is a ladies clothing online shop, specialising in European fashions. Facebook is responsible for over 40% of her website visits most months, averaging at over 100 unique visitors per day.

How does she do it?

Tamara (our one women), uploads all of her products onto her online shop, and then uploads these product photos to Facebook in a gallery. Tamara is able to inform potential customers about when a particular line of products is about to run out or when she wants to create hype about new stock coming in. This type of update encourages people to visit her website and potentially buy her products.

NOW, while spending everyday on Facebook is not necessarily suit you…it is a great FREE tool that you can use to further promote your business.

Why?

-          It is free – what have you got to loose.

-          Spending 30 minutes to 1 hour per week can be all you need.

-          It is an almost instant way of communicating to a large group.

-          It can also help build your credibility.

Where to start?

There are two main types of Facebook pages.

1. The profile page or “FRIENDS” page. More suitable for personal use.

2. A business page or “LIKE” page. More suitable for business use.

Other quick notes: You have to have a profile page to be able to create and administer a business page. More than one person can be an administrator for a business page.

Once you have chosen your page type…here are some ways to encourage “Likes” and “Friends”.

-          Add a Facebook icon to your website.

-          Include your Facebook link in your email signature.

-          Add “find us on Facebook” to your current advertising.

-          Hold a competition or offer a free gift for those who “LIKE” you or become your “FRIEND”.

-          If you have an online shop, offer FACEBOOK ONLY discounts using Coupon Codes. You can offer anything from 10% to free postage.

-          Promote short term FACEBOOK ONLY special deals or VIP treatment.

-          Check out your current “friends” or ‘like-ees’ and invite some of their friends. You can invite people to opt-in as your “FRIEND” or to “LIKE” your profile page.

-          Facebook also makes suggestions of people who you may want to be “friends” with.

There are also pay-per-click advertising opportunities with Facebook also.

Happy facebooking!

LIKE Web-Sta on facebook >>>>

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