By simply typing in link: before your web address into Google, you can see what other sites link back to yours. Google does not count all of the links pointing to your site but this is a great starting point. This works on Yahoo too. For example: you might find out that you already have a listing with www.hotfrog.com.au but you do not appear on True Local or Start local.
It also works on your competitors websites. If you are wondering where their website appears...type in link: then your competitors web address. You can then copy these links and start to advertise also. Many of these databases are for free so all it costs you is your time and a little grey matter to figure out what to type.
Another great way to test if your external “links” are working for you, is to type in your business name into the different search engines and see what appears (other then your own website link).
This technique is great for getting serious about your search engine optimisation (SEO), search engine ranking and overall Internet presence.
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