Originally, Blogs started as online diaries, where individuals would right about their personal lives and experiences to share online. From articles, project instructions and event updates through to images and YouTube videos - it is amazing what it is you can ‘Blog’ about. Blogging can not only be FREE, it can also prove beneficial with appearing in search engine results.
Why should you bother?
To establish yourself as ‘the expert’ in your industry. If you are the ‘Garden Guru’, ‘Marketing Mogul’ or ‘Catering Queen’ in your area, letting people know how much you KNOW is part of this process. In addition to other advertising, a blog can go into more detail about what you do, who you are and ‘how much you know’.
Here are some tips:
- Provide information that helps your readers.
- Keep it professional - avoid blogging about family, pets and personal life unless it directly relates.
- Blog on a regular basis – once a fortnight is manageable.
- Write like it is your actual website – keep the search engines in mind and incorporate keywords and phrases relevant to your business.
- Provide images, diagrams, video content – most people crave visual stimuli.
- Do not copy – Be aware of copyright laws. Be original and reference other people’s work when applicable.
- Provide a link back to your website at the bottom of each article.
- Brand it – most blog software allows you to pick a template and add logos to suit your business image.
Other things you can Blog about:
□ Organisations/charities that your business is involved with/support.
□ New staff, new services, new products.
□ Interesting research results relevant to your industry.
□ Educational/entertaining YouTube videos or diagrams.
□ Industry related DIY instructions.
To Get you Started!
www.blogger.com – EASY and FREE
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