ONLINE
□ Add your business (and web site address) to free online business directories like www.truelocal.com.au. Google likes this.
□ Find online directories that are specific to your industry and list/register your business on these. There are heaps of free ones available.
□ E-mail signature - add your web site link to your e-mail signature.
□ If you have any Yellow pages/Sensis advertising or any other online advertising, contact your account holder to arrange your web site address link be added.
□ Social media - create a business Facebook or Twitter account. Search for existing business associates and grow your facebook community.
□ Blog - A Blog is basically a collection of online articles or news stories that you publish online for people to read.
PRINT
□ Advertise in the local newspaper/magazines, ensuring you add your web site address to all future newspaper or magazine ad designs.
□ Write an editorial for your local newspaper.
□ Update your business cards, flyers, letterheads and anything print to include your new web site address.
□ Posters, if appropriate, get posters done to display around town including your web site address. You can approach other business owners, like coffee shops or small businesses to display your posters (or business cards).
OTHER
□ Contact your existing clients to let them know you have a new web site. Email them a direct link so that they can easily click through.
□ Send out an e-mail marketing campaign or printed newsletter to your existing contacts.
□ Offer a freebie to entice people to click on your web site. This can be a free e-book or discount voucher.
□ Announce your new web site address at any networking events that you attend.
□ Put a sign on your business vehicle/s.
□ Bumper stickers - encourage your family, friends and existing clients to display your bumper sticker on their vehicles.
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