What is…Facebook….Twitter?
Facebook is a social networking website where you can find and invite ‘friends’ or attract ‘fans’ to your own profile or business page. You can also add images, photo galleries, updates, website links, surveys etc. Very interactive.
Twitter acts as an instant messaging system where you ‘tweet’ a message no longer than 140 characters. Imagine short 1 or 2 sentence updates of what is going on in your business. In Twitter, you attract ‘Followers’. You can also ‘follow’ other people’s Twitter accounts.
Both Facebook and Twitter can be added to your website, blog, email signature helping further promote your business. Adding Twitter and Facebook only promotions/discounts/freebies is a great way of attracting new ‘friends, fans or followers’.
Now, some business owners/managers will be struggling with their current workload and would be muttering “I don’t have time for this social-media-stuff” while reading this article.
Not so.
It might take you 30 minutes to set-up (or find yourself an IT savvy teenager to help you). Then, 20 to 60 minutes per week is certainly achievable and a reasonable amount of time to commit to your new online social-life. Facebook especially can also help you keep in-touch with the local business community, local issues and sometimes, even open some great networking opportunities. Social media helps you promote your services, share your expertise and generally ‘get your name out there’. Example: for my business, Facebook and Twitter provide me with an easy platform help promote my latest work and my clients as well as share little tips and updates with those who want them.
Now, to save even MORE time, you can download programs like www.digsby.com or www.tweetdeck.com that will allow to you interact with both Twitter and Facebook at the same time (brilliant).
Become an online social butterfly!
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