Link Building is the act of establishing multiple direct links from other websites to point back to yours. E.g. Like when a Sensis Yellowpages listing features a direct website link back to the business website and there is no link back to Sensis.
The more direct links pointing back to your website, the more ‘popular’ it is deemed to be by the search engines, including GOOGLE. Link Building increases your websites ‘Link Popularity’ and can increase/improve on your overall search engine ranking.
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