Link Building - Simple DIY online marketing

Link Building is the act of establishing multiple direct links from other websites to point back to yours. E.g. Like when a Sensis Yellowpages listing features a direct website link back to the business website and there is no link back to Sensis.

The more direct links pointing back to your website, the more ‘popular’ it is deemed to be by the search engines, including GOOGLE. Link Building increases your websites ‘Link Popularity’ and can increase/improve on your overall search engine ranking.

DIAGRAM: More websites pointing back to yours is great for the search engines

 

NOW, why do we bother?

There are so many factors that influence where your website will rank, and this is one of them. If you are willing to do it yourself, it is FREE so why skip it? The more websites you are listed on (including direct links back to your website), the better the chance you have of outranking your competition. ALSO, the listings you create, in some of these business directories, can themselves rank in the search engines. This can help drive more potential customers your way by providing other ways of how they can find you online. Another kind of link is a Reciprocal Link. This is where two websites link to each other. Reciprocal links are not quite as valuable as a straight forward direct link but can be beneficial if you are linking to complimentary product and services online.

To Get you Started!

Here is a list of online business directories that allow you list your business details AND website address for FREE.

www.truelocal.com.au

www.hotfrog.com.au (my personal favourite)

www.dlook.com.au

www.localbusinessguide.com.au

www.aussieweb.com.au

www.webfind.com.au

www.shopseek.com.au

Link building also serves as a great FREE alternative to those who are not ready for a website but still desire an online presence. While you do not get the advantage of the website link, you can still list your other details like business name, phone number, address, industry category and, in most cases an in-depth description about your products or services.

“Happy Link Building”