Bad photos of your place of business, staff and products equal a bad image. Many small business owners are loathed to hire a professional photographer, so resort to taking their own photos – but at what cost?
Photos that are dull and blurry are a bad start. Also, taking a photo of a messy workplace or dusty products reflects badly on your business.
There is only so much a web/graphic designer can do with mediocre images.
Clear and attractive photos do make for a better website. Changing your photos around every so often can also prove beneficial.
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| Example of a great Product Photo |
If you feel comfortable with using a camera, ensure you stage your photos first. Give whatever you are photographing a clean (this can include staff too). Use props if appropriate. If it is a product, photograph it in-use, in a nice setting or on a clear white background. Whatever you do, be consistent. Also, ensure that the lighting is good for all of your photos. An example of some excellent photography is at www.jutabali.com.au. The owner has taken her time, laid out each product in an attractive setting.
DIY not an option? Go professional. If you don’t have the time, the patience or the ability - Hire a professional. Of course, ring around for prices and always view their portfolio first, but you may be surprised at how affordable it can be. Most photographers will work with you to produce a consistent and attractive collection of photos. Ask them for their ideas and tell them what “look” you are going for. You may also consult with your website/graphic designer/s - ensure your new photo/s will work with any current branding and advertising.
Remember, a bad photo can make all the difference – the wrong difference.
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