In the fast paced world of advertising, there is one thing a lot of people forget to consider. Branding!
Branding is the combination of words, symbols, designs, names and colours used to distinguish one product/service provider from another. This includes the colour scheme and fonts used on your website – Do they match?
Good branding = better advertising results.
Using standard fonts or free online fonts can save you money. It is possible to buy fonts online, however, some of these have restrictive use/licensing terms.Imagine how powerful your brand can be, when your business colours, logos and fonts appear in everything advertising medium you use; newspaper, Sensis, business cards, fliers, vehicle signage, packaging, letterheads and more importantly, YOUR WEBSITE. Everything you do contributes to your business branding. Being consistent with your branding can result in a more recognisable brand and business. Think of the big golden arches.
 |
| As Published in the Caboolture News |
A good web designer will incorporate your existing branding into your website.
No comments:
Post a Comment